Is there an ad review guide that I can refer to when writing a Wadiz Story?

Yes, please write your Story and ad content in compliance with the ad review guidelines. 

 

✅ Wadiz Ad Review Guide

When conducting a Project, you must check the ad review guide and write the Story content.
The ad review criteria apply to the entire Wadiz ad content, including the Story, Project title, and representative image of the funding, pre-order, and store Projects.
If any content that does not comply with the ad review regulations is found, Wadiz may request the maker to modify the ad, or Wadiz may suspend the ad posting if necessary. 

The following are common criteria that must be followed. 

  • False/Exaggerated Representations in Advertising
    • Advertising that interferes with consumers' rational choices by exaggerating the actual content of the ad and the product/service, or by excessively exaggerating the facts
    • Expressions that cannot be used: world's first, industry's first, South Korea's first, world's only, South Korea's only, unique, original, etc. 
    • Examples of expressions that cannot be used
      • "Our product is the most effective diet supplement in South Korea!" 
      • "You can lose 10kg in just one month of use!"
  • Deceptive Representations in Advertising: Advertising with the intention of deceiving consumers to gain profit 
    • Examples of expressions that cannot be used
      • "Our cream uses only 100% natural ingredients to perfectly improve your skin!" (when it actually contains some chemical ingredients)


  • Comparative/Defamatory Representations in Advertising
    • Advertising that does not clearly state the comparison target and criteria, or that displays/advertises content about the products and services of other businesses, etc., without objective grounds, or that defames by advertising only unfavorable facts
    • Examples of expressions that cannot be used
      • "Our shoes are more comfortable and durable than Brand A!" 
      • "Product B from Company B is ineffective!"
      • "If you don't use our shampoo, your hair may be damaged!" 


  • Representations in Advertising that Improperly Use the Copyrighted Works of Others (Intellectual Property Rights Representations/Advertising)
    • Examples of expressions that cannot be used
      • Advertising that uses the copyrighted works of others without permission 
      • Using someone else's famous song as background music to create a product ad 
      • Using phrases similar to brand products
      • Using photos or names of celebrities or famous people without obtaining consent from the agency or the celebrity personally, etc. 

  • In addition, the efficacy and proof of products and services that were not confirmed during the review stage 
    • Advertising that provides claims or proof that cannot verify the effects or performance of products or services 
    • Examples of expressions that cannot be used
      • "Our energy drink restores 100% of your stamina and energy!" (when there is actually insufficient scientific evidence for this) 

 

Please refer to the detailed guidelines below to create content so that your Project can proceed smoothly. 

 

👉 Go to Ad/Biz Center

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