[wadiz] Transparency Report Vol. 05

#TRUST & SAFETY · Platform Operational Status Report — Vol.05

From pre-approval to full-course AI monitoring.
I am sharing the results of this week's action for platform trust.

01 · Current status of AI monitoring operations this week

I share a representative case of action based on this week's operational policy.

CASE 01 Top-level and comparative expression issues

E-books, Classes / Display Advertisement / Modification

01 · Sensing

AI Monitoring

Monitoring to identify story ads\n representations that can cause consumer misconceptions using top-level and comparative representations without objective basis

02 · Review

Review of operators and supplement data

Story and reward information were reviewed based on AI monitoring results, and false and exaggerated expressions were requested to be corrected

03 · Measures

Request to modify the story

Request for correction of superlative and comparative expressions for which objective grounds have not been identified based on operational policies

CASE 01 Detail Case

an unfounded case of superlative expression

This is an example of using superlative and comparative expressions such as 'No. 1 in the industry', 'world' and 'only in Korea' without objective evidence or evidence.\n This expression may cause consumers to perceive the quality, effectiveness, and market advantage of the product differently from the facts, and may be restricted to false or exaggerated advertisements in accordance with the 「Act on Fairness of Labeling and Advertising」.

02 - Status of applications for reporting this week

I'm sharing the proportion of reporting by type this week.

03 · This week's main issue — Examples of exaggerating reward performance and effectiveness

We share a case where the possibility of misunderstanding consumers has been confirmed by exaggerating the performance and effectiveness of rewards.

1. Advertising false and exaggerated performance of home appliances

Details of report

Supporter reports have been received that exaggerated figures and expressions were used in the product performance guidance process within the project story.

Details of confirmation

After reviewing the performance-related expressions and rewards information in the project, the test report submitted by the manufacturer was confirmed, but it was found to be different from the actual performance figures in the story. As a result, we decided that there was a possibility of misunderstanding consumers due to expressions different from objective grounds, so we requested a story correction and took related measures.

2. False and exaggerated advertisements for improving physical ability

Details of report

Supporter reports have been received that exaggerated expressions have been used to improve physical ability and exercise performance when using rewards.

Details of confirmation

In order to check the normal operation of the device, the actual reward was collected and tested, and it was confirmed that there were no functional problems. However, as a result of the verification, the direct improvement effect of physical ability was not confirmed, so we requested a story correction and took related measures for expressions that could definitively recognize the effect of improving physical ability.

Operational Complement Direction

Based on the above case, Wadiz will strengthen the inspection of false and exaggerated advertising such as performance figures and improvement of physical performance, and will continue to monitor and inspect project stories and rewards information that may cause consumer misconceptions.

04 · Summary of this week's operations

It was a week when we reviewed issues related to the misconception of supporters received through the AI monitoring and reporting channels, and conducted prompt processing and guidance according to operating policy standards.