Is there an advertising review guide available for reference when writing wadiz stories?

Yes, when writing stories and advertising contents, please write them in accordance with the guidelines for advertisement review. 

 

✅Wadiz Advertising Review Guide

When you proceed with the project, you must check the advertisement review guide and write the story.
Advertising review criteria apply to the entire Wadiz advertising content, as well as the story, project title, and representative image of the funding, preference, and store project.
If any non-compliance is found, Wadiz may request the manufacturer to modify the advertisement or, if necessary, stop posting the advertisement on Wadiz. 

Below are common criteria that must be observed. 

 

  • a false/exaggerated advertisement
    • Advertisements that differ in the content of advertisements and the actual content of products and services or interfere with consumers' rational choices by exaggerating facts
    • Unavailable expression: World's first, industry's first, domestic first, world's only, domestic only, aid, etc 
    • Example of Unavailable Expression
      • "Our product is the most effective diet supplement in the country!" 
      • "You can lose 10kg with just one month of use!"


  • Deceptive Marking Advertisements: Advertisements Intended to Trick Consumers into Profits 
    • Example of Unavailable Expression
      • "Our cream uses only 100 percent natural ingredients to completely improve our skin!" (if actually contains some chemicals)


         
  • comparative/expletive display advertising
    • Advertisements that do not clearly disclose the targets and standards for comparison, display or advertise products and services of other business operators, etc., or advertise only unfavorable facts
    • Example of Unavailable Expression
      • "Our shoes are more comfortable and durable than brand A!" 
      • " Company B's products don't work!"
      • " If you don't use our shampoo, your hair can be damaged!" 


         
  • Marking advertisements that use other people's works as an end (Indication and Advertising of Intellectual Property Rights)
    • Example of Unavailable Expression
      • an advertisement that uses other people's works without permission 
      • Producing a product advertisement using other people's famous songs as background music 
      • If a phrase similar to the brand's product is used
      • Where a photograph or name of a celebrity or celebrity is used without consent from an agency or an individual celebrity, etc 

         
  • Other devices of products and services that have not been identified during the screening phase.efficacy and proof 
    • Advertisements providing claims or evidence that cannot verify the effectiveness or performance of a product or service 
    • Example of Unavailable Expression
      • "Our energy drink restores 100% of our stamina and energy!" (There is actually a lack of scientific proof for this) 

 

Please write the contents by referring to the detailed guidelines below so that the project can proceed smoothly. 

 

 

👉 Advertising/Biz Center Shortcut

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