It refers to the ad creative displayed in the Facebook and Instagram feeds, which are SNS exposure locations.
The ad creative includes ad copy, images or videos, titles, and supplementary descriptions. When a user clicks on a call-to-action button (such as Learn More or Apply Now), they are directed to the Maker's Project.
You can register up to 10 ad creatives, and you must comply with the ad review guidelines when uploading them. Please note that if the ad creative is not square, it may be partially cropped and rejected.