How can I effectively set up shipping costs for global projects?

Shipping costs for global projects can be set separately for each country, but it is more effective to include shipping costs in the reward amount and structure it like 'Free Shipping'. In particular, including shipping costs in the reward amount is effective in increasing the payment conversion rate of overseas supporters

Supporters hesitate to purchase when they see the shipping costs added just before payment, so it is important to design the system to only expose the final payment amount including shipping costs.

 

 

✅ Including shipping costs in the reward amount can reduce payment abandonment.

For example, even if the total payment amount is the same, the following two methods may elicit different reactions from supporters.

By including shipping costs in the reward amount and setting it to appear as 'Free Shipping', you can clearly convey 'no additional costs' to supporters and induce a positive payment experience. 

 

Composition Reward Amount Shipping Fee Total Payment Amount
Shipping Fee Separate 20,000원 5,000원 25,000원
Shipping Fee Included 25,000원 0원  25,000원

 

 

💡 Try using it like this. 

  • Check the expected shipping costs for each country in advance. (e.g., Japan KRW 5,000 / United States KRW 10,000) 

  • Design the reward amount to include shipping costs for each country.

  • We recommend including the following phrases in the reward description.
     
    • "This reward is the final payment amount including shipping costs."
    • "Shipping is free of charge."

These phrases can increase the maker's credibility and have a positive impact on the overall project, including satisfaction reviews. 

 

 

✅ Shipping costs by country are automatically applied. 

  • When an overseas supporter selects a reward and enters the delivery address, the reward amount or shipping cost set for that country is automatically reflected.

  • If shipping costs are included in the reward, the shipping cost is displayed as KRW 0 (Free Shipping), and the actual total payment amount is fixed as the reward amount.

  • Shipping costs are applied based on the recipient's country, so even if the IP and actual country are different, it is applied based on the entered recipient's country.

Was this article helpful?

Have more questions? Submit a request