How do I launch a sponsorship or funding project?

 

✅What is a sponsorship/fan project?

Unlike general funding, which aims to sell products, sponsorship and fandom projects are designed to support and cheer on a maker’s challenges, creative activities, campaigns, and community management.

It is a funding model where supporters who resonate with the project’s purpose and story participate to help achieve the goal together.

 

 

✅What kinds of projects qualify as Support & Fandom Projects?

Support & Fandom Projects refer to projects with the following characteristics:

 

Funding that qualifies as a Sponsorship & Fandom project

Category Classification Criteria Representative Examples Makers Eligible to Launch

Sponsorship

 Projects in which individuals or groups raise funds or solicit participation to achieve a specific goal or take on a challenge Around-the-world trips, book publishing, research, personal challenges, etc. Individuals (including minors), public interest corporations, and nonprofit private organizations

Campaign

 Projects that seek public participation with the aim of realizing social or public interest values or raising awareness Environmental protection, animal welfare, donations, social movements (addressing social issues), public interest campaigns, community transformation projects, etc. Individuals, public interest corporations, and nonprofit private organizations

Community and Groups

 Projects in which people with shared interests recruit participants and raise funds to organize events, gatherings, and Communities Events and activities such as book clubs, running groups, birthday parties, seminars, hobby groups, and networking events All individuals and businesses

Artists

 Projects that seek fan support and participation for the purpose of producing and presenting creative or artistic activities, such as music, visual arts, performances, and video Album production, performances, exhibitions, films, webtoons, plays, merchandise production, etc. All individuals and businesses

 

✅Please review this before launching your project.

A Sponsorship & Fandom funding story must include the following three elements. This is because supporters participate based on “why they should cheer on this maker’s or project’s challenge,” rather than the “product” itself.

  • Purpose of the Project and Fundraising Goal
  • Plan for Using Donations
  • About the Maker

 

 

✅Frequently Asked Questions 

 

Q. Can anyone launch a sponsorship or fandom project?

A. Backing projects can only be launched by individuals (including minors), public interest corporations, and nonprofit private organizations.

Campaigns, community/group projects, and artist projects can be launched by both individuals (excluding minors) and businesses.

 

Q. Do I have to offer Rewards? 

A. Projects that are purely donations with no rewards offered cannot be launched.

Additionally, rewards that require legally mandated qualifications or the submission of safety documents cannot be funded through sponsorship or campaign funding.

 

Q. Can I design ready-made products as Rewards? 

A. Unlike projects in other categories, you can offer off-the-shelf products, products currently sold through other channels, or products and services as Rewards; in this case, you must include this information in your project Story.

 

Q. Can I run multiple projects at the same time? 

A. You cannot run multiple sponsorship or fandom projects at the same time.

 

Q. Can I design a Reward worth more than 5 million won? 

A. For sponsorship and campaign funding, individual Rewards cannot exceed 5 million won. Additionally, a single supporter cannot contribute more than 5 million won to a single project.

 

Q. Is there a limit on the amount that can be raised?

A. There is no limit on the fundraising amount. 

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